Medecar
Development of brand strategy and development of corporate identity for the segment of medical services.Development of brand strategy and development of corporate identity for the segment of medical services.
PROJECTS
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Medecar is a provider of general and specialized health services, based on the synergy between insurers and a strategic network of doctors focused on serving the international tourism market in the Riviera Maya and Cancun, with high skills, good practices and balanced price.
The profile of the company, derived from the brand strategy process, concluded that the value proposal should be communicated to the contracting party, that is, the brand should convey clear attributes and facilitate collaboration between international insurers and Medecar.
